Marketing has become an increasingly important element for business success in an ever changing business environment.
– Marketing vs. Sales
– Marketing Concepts
– Human needs
– Use of the Value
– Exchange and Transaction
– The Market
– Marketing Management
– Employee – Customer Interactions (Moments of Truth)
– Marketing Mix
Profile and Admission
This workshop will familiarise the student with important basic marketing concepts. It is important that the student understand what marketing actually is and how different core concepts interrelate with each other.
– Demonstration of understanding of marketing concepts
– Demonstration of understanding of marketing mix
– The ability to apply these concepts in the employee’s organisation
– Project: Each participating officer will complete an Action Learning Assignment (ALA) on a real challenge / problem in his field of responsibility
Structure and Start Dates
Each participant will receive a certificate after his/her (ALA) has been assessed and a pass mark attained.
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